This Day in Search Engine Marketing History: February 5

This Day in Search Engine Marketing History: February 5

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Also this day

Justice Department reviews Google Ad Manager in antitrust investigation

2020: Federal authorities have asked publishers and ad-tech competitors whether Google has too much control “over the monetization of digital content.”

New Tripadvisor Reviews Hub Allows Restaurant Owners to Manage Reviews from Multiple Sources in One Place

2020: The subscription product could also be used to identify website review trends.

Video: Jim Boykin explains how link building has evolved over two decades

2020: In this episode of Barry Schwartz’s vlog series, he also chatted with Boykin about Google sanctions, algorithm updates, the importance of featured snippets, and SEO questions as well.

Moz updates controversial ‘Domain Authority’ metric

2019: The company said it has made many improvements, but SEOs are still struggling with this hot button metric.

5 takeaways from Google’s Q4 2018 results for search marketers

2019: Google executives discussed search experiences, campaigns, device updates and performance.

Google Adds New SEO Audit Category to Chrome’s Lighthouse Extension

2018: The popular audit tool used by developers and search engine marketers allows users to perform basic SEO checks on website pages.

Google dedicates a team of engineers to accelerate the development of the WordPress ecosystem

2018: Google’s partnership with WordPress was intended to advance the platform’s support for the latest web technologies, especially those affecting performance and the mobile experience.

Error in Google Search Console AMP report now fixed

2018: “Major content mismatch” was due to a processing error on Google’s part.

Google fined link network in Japan

2016: After more than a year of silence on backhaul network penalties, Google said it has fined a major backhaul network based in Japan.

AdWords app for Android now supports Universal App Campaigns

2016: New conversion columns were also available in the last update.

Sorry, no emoji allowed in Google PLAs (frown)

2016: Google updated its store name policies in the Merchant Store Policy Center to specifically include emoticons and emojis among its prohibitions.

Search in pictures: GoogleBot costume, Google Maps Peghog and fancy Google coffee maker

2016: The latest images show what people at search engine companies eat, how they play, who they meet, where they talk, what toys they have, and more.

Official: Twitter Grants Google Access to Tweet Firehose

2015 : Twitter has confirmed that it has again reached an agreement to give Google access to its full tweet feed.

Who will win Safari’s default search deal when the Apple-Google deal expires?

2015 : Would Bing, Yahoo or Apple provide Safari’s search engine themselves?

Marketers Spent $4 Billion on Click-to-Call Ads in 2014 – Report

2015 : The lack of keyword attribution has created a “blind spot” for search engine marketers.

Google app indexing statistics and errors emailed to webmasters

2015 : Google Webmaster Tools email notifications increased awareness of deep linking in the app in terms of errors, impressions, and click statistics.

It’s done: Google compares search cartel procedures in Europe

2014 : Google escaped any significant fines or penalties. More range: Wow! Find out how much screen real estate Google offers to competitors in its EU Cartel Comparison

Google’s Final Manual Action Penalty: Structured Spam Markup

2014 : How to Get It: Report content that was invisible to users, report irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippets Quality Guidelines.

Official: Google’s Sridhar Ramaswamy takes over Ads & Commerce as Wojcicki moves to YouTube

2014 : Ramaswamy and Wojcicki shared the title of SVP, Ads & Commerce, and co-headed the ads department the previous year.

SEMPO Search Survey: Nearly 70% of Agencies Say Client SEO Budgets Will Increase in 2014

2014 : Only 47% of respondents within a company said their SEO budget would increase significantly or at least slightly.

Yelp Reports 2013 Revenue of $233 Million, Up 69% from 2012

2014 : The number of active local business accounts on Yelp grew to 67,000 in 2013, a 69% increase over the previous year.

Microsoft’s $15m save: Will Redmond buy Foursquare?

2014 : Microsoft has reportedly signed a multi-year agreement to license Foursquare data for both mobile and Bing on PC.

Bing introduces new search features and Winter Olympics counters to track gold medals

2014 : When Bing users searched for specific sports and athletes, the search engine included Olympic schedules and content in their search results.

“When do the opening ceremonies of the Olympic Games begin?” Search engines compete for answers

2014 : How Google, Bing and Yahoo fared in this Olympic effort.

Telenav thinks Scout can compete with Google Maps

2014 : Apparently because Scout had higher user ratings than Google Maps in the Google Play Store at the time.

Will a Google Crackdown on Shady Search Toolbars Hurt AVG and IAC?

2013: Either they had to change the way they operate – and become much more transparent and user-friendly – ​​or they apparently had to look elsewhere for advertisements. More coverage: IAC: We meet Google Toolbar standards

Survey: Half of small businesses never update their listings online

2013: 70% of SMBs said they don’t have time to manage listings on all the websites consumers use.

Study: Are public records ads placed on Google racist?

2013: The study found that ads associated with black names were more likely to contain ads with the word “Arrest” than ads associated with white names.

Dilbert: SEOs control content on the web

2013: A cartoon by Dilbert once again looked at SEOs and what they do or can do.

What is the start time of the Super Bowl? The NFL is finally doing it right

2012: In years past, organizations like the NFL, the teams that played there, and the United States wouldn’t show up in search results because none of their websites answered the question.

Flipping the Tables on Google Toolbar and Disclosure Claims

2012: Google does not appear to rank higher than Microsoft when it comes to using data from browser add-ons to improve its own services, including its search engine.

When does the 2011 Super Bowl start? Another lesson in search visibility

2012: The NFL and FOX were still nowhere to be found.

Google recommends the competition on your business page

2010: The “Nearby Places You Might Like” content block appeared below reviews on the Places page, displaying up to 10 recommended businesses.

Microsoft extends Bing Search’s deal with Facebook

2010: The deal included a more robust Bing search experience on Facebook. Additionally, Bing would support Facebook search outside of the US for all Facebook users globally.

Siri: not a “search engine”, but you can use it as such

2010: The highly anticipated iPhone app should let you do more with your voice and your phone with fewer clicks or gestures.

2010 Super Bowl winners: Google, Yahoo and Bing are ready

2010: All three had Super Bowl/Onebox shortcuts.

2002 revision: Google powers AOL; AdWords Go cost per click

2010: Key events of 2002 in consumer research.

Google Earth adds WWII images

2010: Y could compare the earth as it is today side by side with the earth during World War II.

Search in images: Bing Hat, Yahoo Balls & Yahoo Karate

2010: The latest images show what people at search engine companies eat, how they play, who they meet, where they talk, what toys they have, and more.

Google continues the AdWords PlusBox product

2009: This was still a limited beta to test the effectiveness of attracting potential customers for advertisers.

Google Books search goes mobile

2009: When you viewed the book on a mobile device, they tried to extract the text using OCR and showed you plain text, not scanned text.

A bad month for SEO reputation

2008: Although the problem of bad reputation has existed for years, the demand for SEO services is greater than ever.

MicroHoo: blessing or failure for Yahoo?

2008: There seemed to be growing cynicism and detachment at Yahoo.

2008 elections

Google launches new link reporting tools

2007: You can view and even upload thousands of links to your site through Google Webmaster Central.

Google’s Click Fraud team writes about common concerns

2007: They analyzed IP addresses, double clicks, and various other click patterns to uncover click fraud.

Search Super Bowl XLI

2007: While there were improvements over 2006, this year was still missing the integration of their offline and online advertising.

YouTube rips videos that may not violate DMCA law

2007: Google didn’t know if a video infringed copyright. He just knew it had been reported as a violation.

Krillion introduces “Actionable Local Search”.

2007: Krillion helped consumers find where to buy products in their marketplaces after doing research online.

The main British mobile companies want to launch a mobile search engine

2007: Companies included Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and Cingular.

FAST introduces contextual private label advertising system

2007: It allows publishers to manage and serve their own ads, bypassing Google, Yahoo, and other third-party contextual advertising services.

Will the marking replace the Dewey decimal system?

2007: 28% of internet users have tagged or categorized online content such as photos, news or blog posts.

Previous contributions from Search Engine Land Subject Matter Experts (SMEs).

These columns are a snapshot in time and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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