It’s no surprise that Twitter has been running out of cash since Elon Musk confirmed he would be stepping down as CEO once he finds a replacement. To counter this, Musk introduced a new payment method that requires businesses and brands to pay $1,000 a month just to be verified on Twitter.
Not only is Twitter asking organizations to pay $1,000 per month, but an additional $50 per month for each of their connected sub-accounts to retain their “gold verification badges with a check mark” that the tech giant launched in last December. replace blue checkmarks with gold checkmarks for businesses, information confirmed that the changes “are being finalized and are subject to change”.
The new price range falls under the new Twitter Blue for Business services. The new verification process allows customers to match connected people, businesses and brands, who will receive a small badge with their parent company’s profile picture next to the checkmarks. Musk announced that Twitter will be phasing out all old verified ticks over the next few months.
Since acquiring Twitter, Musk has racked up $12.5 billion in debt while cutting Twitter’s workforce by 80%. Last Friday, Musk announced that starting Feb. 3, Twitter will share ad revenue with creators for “ads that appear in their reply feeds.” People who want to keep their Twitter verification have to pay $8/month to keep the blue checkmark for web and $11/month for Apple’s iOS.
Account must be a Twitter Blue Verified follower to be eligible
— Elon Musk (@elonmusk) February 3, 2023
Twitter reportedly sends emails to companies offering gold tick verification for $1,000 PER MONTH!
And affiliate account verification for $50 per month each pic.twitter.com/hohTPKLKdi
— Matt Navarra (@MattNavarra) February 3, 2023
In other tech news, Meta reported a $4.3 billion loss in its Metaverse division in the fourth quarter of 2022.
Source: hypebeast.com
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