Canadians are canceling Netflix subscriptions due to new sharing rules

Canadians are so frustrated with Netflix’s new account sharing measures and additional fees that they are canceling their Netflix subscriptions in droves.

The streaming platform dropped the bombshell on Wednesday as part of its password sharing plan, which aims to limit the use of a single account to a single household.

You now have to pay $7.99 to maintain a profile belonging to someone who doesn’t live at that primary address. This has especially stressed students on campuses, frequent travelers, and groups of friends and family who share an account.

The news prompted many Canadians to cancel their subscriptions before their next billing date.

Netflix has been hinting at these changes for months, posting frequent updates about its experiences with sharing passwords in Latin American countries.

Canadians are seriously upset, not only because the measures took effect immediately after they were announced – meaning profiles away from home lost access – but also because of Netflix’s double standard in North America. .

Although the streaming giant has expressed concerns about password sharing in the United States, it has not imposed anything or introduced additional fees.

As it’s only been 24 hours since the announcement, we don’t have the number of cancellations that have occurred due to the new features. But people are using social media to air their grievances.

Long-time followers are not publicly sharing their quit plans, but are also campaigning for others to quit the platform.

And some even share their alternatives.

According to Netflix’s statement on the new measures, sharing passwords inhibits its ability to make money.

“Today, more than 100 million households share accounts, which impacts our ability to invest in new TV shows and movies,” said Chengyi Long, director of product innovation at Netflix.

But the platform recorded a whopping $7.8 billion in revenue in the third quarter of 2022. That’s almost $10.5 billion CAD.

Do you think Netflix shot itself in the foot with these measures? And will you keep your membership? Let us know in the comments.


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