Canadians are so frustrated with Netflix’s new account sharing measures and additional fees that they are canceling their Netflix subscriptions in droves.
The streaming platform dropped the bombshell on Wednesday as part of its password sharing plan, which aims to limit the use of a single account to a single household.
You now have to pay $7.99 to maintain a profile belonging to someone who doesn’t live at that primary address. This has especially stressed students on campuses, frequent travelers, and groups of friends and family who share an account.
So it starts in Canada. @Netflix I will not allow my child studying at the residence to see our family account, for which I pay the highest fee. Also, I was told that if I travel to Quebec, I will no longer be able to watch Netflix. Because it’s not my home wifi. pic.twitter.com/AHN3oA2ao6
— Tracey Kent (@TraceyKent) February 8, 2023
The news prompted many Canadians to cancel their subscriptions before their next billing date.
Netflix has grossly overstated its value.
Canada is one of the first countries to be hit with additional charges for password sharing, which means it’s time for my cancellation.
Goodbye 👋🏻 ✌🏻
—Patrick Maka (@PMaka1991) February 9, 2023
Netflix has been hinting at these changes for months, posting frequent updates about its experiences with sharing passwords in Latin American countries.
Canadians are seriously upset, not only because the measures took effect immediately after they were announced – meaning profiles away from home lost access – but also because of Netflix’s double standard in North America. .
Although the streaming giant has expressed concerns about password sharing in the United States, it has not imposed anything or introduced additional fees.
Tf Netflix only peddled in the US, but does it still charge for password sharing in Canada? Cancel that shit lmfao
— 🎃 Moa La Moa 🎃 Moatuber extinct bird (@MoaLaMoaLaMoa) February 9, 2023
I don’t know how many people realize this…but while Netflix seems to have peddled the password sharing policy in the US, they’ve absolutely succeeded in Canada.
I advise everyone in Canada to cancel their Netflix subscriptions until this is reversed.
— Gaslight Nation 🏳️🌈 (@ANeonGreenCity) February 9, 2023
As it’s only been 24 hours since the announcement, we don’t have the number of cancellations that have occurred due to the new features. But people are using social media to air their grievances.
Long-time followers are not publicly sharing their quit plans, but are also campaigning for others to quit the platform.
I’ve been a paying customer since 2011, but the new password rules implemented in Canada have put an end to that. Bye @Netflix. pic.twitter.com/Fckswciv4D
— Blerg 🇨🇦 (@MediaObsessed) February 9, 2023
Netflix Canada is introducing an additional $8 fee today when you share your account with people outside your household. Just a friendly reminder to cancel today before your next billing cycle like I did 🙂
— Cory (@corynoscopy) February 9, 2023
And some even share their alternatives.
So if you’re in Canada and think you might want to cancel your Netflix subscription in response to the new policy, check out CBC Gem. It’s a free account (with ads, you can pay a premium to remove ads) and check out some produced shows here!
— Em, Enby Extraordinary (@nineth_enby) February 8, 2023
Soft! @Netflix just made it much easier to cancel and subscribe to Disney+ in Canada.
— Kyle (@kylewilson) February 8, 2023
According to Netflix’s statement on the new measures, sharing passwords inhibits its ability to make money.
“Today, more than 100 million households share accounts, which impacts our ability to invest in new TV shows and movies,” said Chengyi Long, director of product innovation at Netflix.
But the platform recorded a whopping $7.8 billion in revenue in the third quarter of 2022. That’s almost $10.5 billion CAD.
Do you think Netflix shot itself in the foot with these measures? And will you keep your membership? Let us know in the comments.
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