CARACHI: What happens when celebrities venture into starting businesses unrelated to their field? Whether MbyMahira there is something to be said, it caused a real divide on social networks. Mahira Khan recently launched her clothing line which she describes as “Creating conscious and minimalist wardrobes, one timeless piece at a time”. However, between the designs and the hefty price tags attached to its pieces, not everyone is amused by the commercial enterprise.
THE clothing line was launched on February 12 and the brand’s philosophy is described as “timeless pieces you’ll buy now, but love forever”. A note from the founder herself explained, โAs far as I can remember, I feel most like myself in simple white kurtas. I could wear them everyday, forever. I hope these pieces do the same for you, because there’s no better feeling than feeling like you.
Mahira Khan wasn’t kidding when she said MbyMahira was minimalist. All products are white, with sparse details on the sleeves or neckline. Other items include plain white kurtas which are oversized and are mardana (men’s clothing) in their cuts. But it’s not the designs that everyone is talking about, it’s the price tag attached to the clothes that has left jaws dropping. A cotton kurtas costs almost 13,000 rupees on its own, which would have made sense if the amount of embroidery matched the high price, a simple silk mardana the suit priced at almost Rs.25,000 also raised eyebrows, as did the scalloped bottom priced at over Rs.6000.
Many have taken to social media to voice their opinions on MbyMahira. Some pointed out that the only people who seemed to carry the mark were those who got them for free.
Influencers bring things in #RP for free, then encouraging their audience to buy #MahiraKhanThe plain white kurta for 34k in this economy is maximum hypocrisy!! I would love to see people promote things they REALLY spend their own money on, for once.
โ Yusra Habib (@YusraH95) February 14, 2023
Many have looked at the prices.
. @TheMahiraKhan I know inflation is getting out of hand but what are these prices bro pic.twitter.com/E1ZPpHkO6v
-z. (@tournesolbbyx_) February 12, 2023
Mahira Khan is the most affected by inflation. She sells her father’s kurtas to survive. Please like, share and subscribe to help poor Mahira through this tough economic time@TheMahiraKhan pic.twitter.com/nuTtDEnP9D
โ MEHMOOD (@mehm00ood) February 13, 2023
again, do i get mahira at these prices too? because what the hell ๐ญ pic.twitter.com/oxKL1Y7BCP
โ ๐ป (@xyzmariaa) February 12, 2023
Some took the prices as a challenge to prove how overpriced the brand is:
mahira jaan i love you but these are ridiculously overpriced, bazaar se 2000 hand miljaye aisay. pic.twitter.com/Jg2VRYEn50
โ Abeera (@abeera__19) February 12, 2023
Amma saw the dresses and prices from M by Mahira Khan and phir said “iss tarah ki Shalwar kameez 500 mein silwa doon apne darzi se”:”)
โ potato (@Fatpootatto) February 13, 2023
However, not everyone was upset with the prices and explained how MbyMahira is a famous brand and is not the first to be expensive:
For all those who criticize @TheMahiraKhan for an expensive clothing line; Where were they when Afridi, Younas, Sohaib launched their clothing line? Are/were they cheap?
Brands are person-specific and globally expensive. So sit down. This is for them @ who can afford
โ Fauzia Yazdani (@yazdanifauzia) February 15, 2023
Would you like to order from MbyMahira?
