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Analysis: ABC spent significantly more on radio and newspaper advertising than all other parties combined.
Ken Sim is Vancouver’s new mayor after easily beating incumbent Kennedy Stewart in Saturday’s local election. His ABC party also elected seven city councillors. Photo by Francis Georgian /PNG
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On its way to choosing each of its candidates in last year’s election, ABC Vancouver edged out its main rival, the incumbent mayor’s party, by nearly 2 to 1.
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Campaign finance disclosures released this week by Elections BC show that A Better City Vancouver or ABC raised significantly more money ahead of last year’s election than any other party in Vancouver, spending a total of 2 .09 million. It was the first campaign for ABC, a new party, to come to power when Mayor Ken Sim was elected to office with seven candidates for city council, six candidates for the park committee and four candidates for the school board.
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Meanwhile, then-Mayor Kennedy Stewart formed his own party, called Forward Together, to run for re-election with six council candidates. The revelations show that Forward Together spent a total of $1.09 million on the election. Stewart finished second to Sim in the mayoral race, and no Forward Together Council candidate was elected.
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While the previous election in Vancouver saw corporations, unions and wealthy individuals cut huge checks to support their favorite parties, in 2017 BC’s NDP government banned corporate and social donations. unions and limited personal donations.
While last year’s annual limit was $1,250 per person, fundraising and expenses for mayor, council and park council races are separate from those of the school board. This means that a donor – and in some cases several of their children and family members – could give $1,250 to the Mayor, Council and ABC Parks Council campaign and an additional $1,250 to the campaign. from the ABC school board.
Funds raised for the school board should be spent supporting school trustee candidates, not the party’s mayoral candidate. But a party like ABC, with candidates in every race, can put its name and logo on more posters and ads than a party like Forward Together, which has no school board candidates.
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During the election period between September 17 and Election Day on October 15, much of ABC’s spending was devoted to efforts to win what activists call the “air war.” Not including school board campaign expenses, ABC spent $110,652 on radio advertising and $37,901 on newspaper and magazine advertising during the election period, more than 20 times what Forward Together, the Greens , OneCity and TEAM combined for radio and print advertising spend during this period. .
The Greens elected two councilors and a candidate for the park board, OneCity elected a city councillor, and none of the TEAM candidates were elected.
During the election period, ABC also spent an additional $77,002 on promotional materials, including flyers and buttons, not including the school board race, far exceeding any other party.
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Social media is one area where other parties outperformed ABC during the election period: while ABC spent only $5,903 on social media during this period, TEAM tripled that figure, spending $15,809 on social media.
The Nonpartisan Association, a once-dominant party that has failed to get candidates through in the past year, spent $71,729 on social media during the campaign, more than 13 times the victorious ABC’s total spend.
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