Trans TikTok sensation Dylan Mulvaney was featured as Bud Light’s new spokesperson in a pair of videos that received negative comments on social media.
The beer brand has given away packs of Bud Light featuring the influencer’s face to commemorate Mulvaney’s recent achievement of “365 Days of Girlhood”, the trans activist revealed on Saturday.
Mulvaney posted a message on Instagram wishing everyone a “Happy March Madness” and noting that it was sports related rather than just being a mad month. “To celebrate this sport, @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote.
As part of the campaign, Mulvaney appeared in another video drinking Bud Lite in the bathtub.
Twitter users slammed the ad, calling the ad campaign yet another attempt to spread gender misinformation.
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?, wrote conservative commentator John Cardillo. “Brands need to stop listening to their woke creative teams and get in touch with their consumer demographics,” he continued.
Mulvaney’s list of recommendations, which already includes Ulta Beauty, Crest, Instacart and Kate Spade, continues to grow with the addition of the collaboration. The popular social media personality also performed a hugely popular cabaret concert, with all proceeds going to the Trevor Project. (RELATED: Dylan Mulvaney Complains About Missing Dates After Expensive Surgery: ‘Why Isn’t Nobody In DMs?’)
Several netizens were outraged by Bud Light’s alleged partnership with Mulvaney, with some saying the company was unaware of the political leanings of its customer base.
The popular Leftism Twitter account wrote, “Guess Bud Light doesn’t know their clientele.”
Mulvaney was criticized by cultural analyst Meghan Maureen for playing a role that did not reflect the behavior of women in reality. Girls don’t behave that way. It’s awful that he’s playing the bloated role of a little girl, Maureen said.
Mulvaney claimed in a social media post that although the partnership with Bud Light was unexpected, it is now cherished.
Mulvaney said: “It wasn’t on my bingo board but it’s now my most treasured item.
#Bud #Light #teams #TikTok #Trans #Activist #advertising #campaign #wayne #dupree
