Beyoncé is parting ways with Adidas. source: page 6
- Beyonce and Adidas have mutually ended their relationship after years.
- The news comes after sales of the singer’s Blue Ivy Park clothing line plummeted.
- The pop star teamed up with Adidas in 2018 to relaunch her athleisure brand, Ivy Park.
Beyoncé and Adidas end their partnership
It looks like Adidas has a problem with Beyonce.
The sportswear manufacturer and Single women singer have apparently mutually ended their partnership, as mentioned by Hollywood Reporter.
News of the apparent split nearly two months after sales of the Grammy-winning singer’s Ivy Park clothing line plummeted 50%. It only made $40 million in 2022, which was way below $93 in 2021.
At the time, The Wall Street Journal noted that the Renaissance singer’s line was shown to attract more than $250 million in sales last year.
But “in five of the last six Ivy Park releases, approximately half of the merchandise produced has not been sold”, the output showed. They added that the big mark was “lose money for Adidas.”
However, the 41-year-old chart topper originally launched Ivy Park with Topshop in 2016. But the Flawless the hitmaker received 100% of the British billionaire’s mark Philip Greenthe society. It came after facing allegations of sexual harassment, racism and bullying.
A year later, the Drunk in love the singer has teamed up with Adidas to launch a unisex line for both men and women.
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Beyonce to kick off her Renaissance World Tour in May
THE Crazy in Love the hitmaker told Elle in January 2020,
“This new line is fun and lends itself to creativity, the ultimate power,”
“I focused on designing a unisex shoe and apparel collection because I saw so many men in IVY PARK. The way they embraced the brand is an unexpected gift.
Bey added,
“I appreciate the beauty of neutral clothes and breaking the so-called rules of fashion.”
The collaboration line included various styles for adults and children, including leggings, hoodies, dresses, socks, sports bras and sneakers in sizes ranging from XXXS to XXXXL.
THE Countdown The singer showed off her latest drop Ivy Park also named Park Trail in January. His rare collection consisted of bright orange, blue and camouflage pieces for children, men and women.
Additionally, Queen Bey also tapped Ice Spice to appear in her line’s campaign.
Despite losing her partnership with Adidas, the singer is set to kick off her highly anticipated Renaissance World Tour in May.
After her performances abroad, the Handcuff him The singer will begin her North American tour on July 8 in Toronto, Canada.
Bey will also perform in several American cities such as Chicago, New York, Boston, Atlanta, Miami, Las Vegas, Los Angeles, Houston and New Orleans.
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